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LBA Introduces China Tourism

The China National Tourist Office has partnered with London Bus Advertising as part of a marketing campaign to promote China Tourism as a holiday destination.

Superside adverts will be featured on buses running the central Gold routes across the capital, attracting the interest of audiences with a range of images depicting the striking Chinese scenery and promising ‘a holiday to remember’.

Bus superside advertising is a prominent and effective advertising format to reach a vast on-the-move audience.

Positioning the campaign on one of London’s key means of transport ensures access to the city’s pedestrians and commuters from the capital and beyond – helping to boost China’s popularity and tourism industry.