Last month, MAG/LBA unveiled our latest campaign with Montirex who hosted @thefightdisciples podcast leading up to #UFC286 at London’s O2 arena.
The fully wrapped bus was placed outside of the O2 for the experiential activity to begin. The creative showcased the fighters in the brand’s clothing, with the bold slogan ‘dare to be great’.
The partnership between Montirex and The Fight Disciples Podcast made for a union of sporting wear enthusiast and sports fans to join together in anticipation of this event.
Inside, the bus was kitted out to host a DJ booth and podcast area for the podcast episode, with a unique touch decorating it as an indoor football field.
Overall, experiential buses are a wonderful format to bring brands and communities together.