For the FIFA World Cup 2022, London Bus Advertising teamed up with FIFA and the Qatar Supreme Committee. The campaign took place along bus routes in famous locations such as London’s Hyde Park and Oxford Street, engaging locals and tourists alike. Seeking to familiarise the public with the World Cup 2022 mascot La’eb, the snappy motto ‘now is all,’ and the new World Cup emblem- which London Bus Advertising previously helped to unveil in 2018- featured on the iconic wrapped buses the campaign ran on.
In bold colours like royal purple and deep pink, the creative showcased the mascot, amongst iconic players from teams across the world and the emblem, encouraging audiences to feel the excitement of the upcoming World Cup.