London Bus Advertising launched Viator in the UK with their campaign in London- offering their 2,500+ London based activities. Viator, a Tripadvisor company, makes it easy to find and book trips and experiences. With access to the world’s largest selection of high-quality experiences, there’s always something new to discover, both near and far from home. With industry-leading flexibility and last-minute availability, Viator are the go-to app to book experiences.
London Bus Advertising ran the campaign across London buses, and specialist tour buses alike; targeting tourists already in London, who hadn’t yet decided what tourist attractions to visit.

Want to target tourists? Get in touch with London Bus Advertising here.